Financial Freedom Blog

Collecting numbers is easy — acting on them is where most small business owners get stuck. You might know your net profit margin, cash flow, and customer retention rate, but if you don’t turn that data into decisions, it’s just noise. Profitability KPIs help you see past the revenue headline and understand whether your business is actually making money.

Many small business owners judge their financial health by one simple metric: the amount of money sitting in the bank. While your bank balance matters, it’s not the complete story. You could have cash on hand today but be on the verge of a serious shortfall next month.